The New BreatherSaver The Energy Mint Research Paper

The New BreatherSaver The Energy Mint - Research Paper Example Eventually, it became clearer that there are several ways to indulge the food industry in the manner production and marketing mint was adapting to. This has led to a new area of study in marketing strategy that the food industry so proudly presents to the world of corporate production and strategy formulation (Baldauf and Stair, 2010). In this discourse, the Hershey Company is applied as case study to explain the mint industry experiences in terms of product design overview, SWOT, marketing strategies, effectiveness and future performance predictions. Snack foods and chocolate business has had an all time high performance since the emergency of Hershey Chocolate Company that has since found a special market niche eventually renaming to the Hershey Company (Weaver and Weston, 2007). Continued evolution of the snacks market has not only witnessed competition among a number of market players but has also experienced diversification of products range. In the growing list of products is the market mint brand known as BreathSaver. Initially, it was exclusively produced and marketed by the Hershey Company but other food companies have joined in the production. Generally, the BreathSaver is a product that not only serves as an ordinary mint product for the market but is also enhanced to capture the market that needs breath fresheners. Neutrazin is a special additive to the mint product that makes the BreathSaver an exciting market hit. In terms of its design, the BreathSaver is an improved mint disc shaped into a cylindrical product made of mint to capture these two markets. Alternatively, there are a few other features that distinguish it from other mint products, mainly through the product design. One of such features is the embossment of the name BreathSaver on the product. In addition, there are various flavors and packaging designs which include a certain number of the mint rolls in a single packaging. Regarding the new product, BreathSaver